Privacy Policy

Last Updated: June 21, 2025

At Salopek & Associates Ltd. (“Salopek,” “we,” “us,” or “our”), we are deeply committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect information gathered through our website, including data collected for the purpose of serving personalized advertisements via platforms like Meta (Facebook, Instagram), LinkedIn, and Google.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

When you visit our website, we may collect certain information about your device and your Browse activity. This information helps us understand how our website is used and allows us to deliver relevant content and advertising. The types of information we may collect include:

• Usage Data: Information about how you access and use our website, such as your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to track activity on our website and hold certain information.
  • Cookies are small data files placed on your device or computer and often include an anonymous unique identifier.
  • Pixels (also known as web beacons or tags) are tiny graphics with a unique identifier, similar in function to cookies, used to track online movements of web users.
• Voluntarily Provided Information: If you choose to contact us, fill out a form, subscribe to our newsletter, or engage with us in other ways, you may provide us with personal information such as your name, email address, phone number, company name, and any other details you choose to share.

2. How We Use Your Information

We use the collected information for various purposes, including:

• To operate, maintain, and improve our website and services.
• To understand and analyze how you use our website.
• To personalize your experience on our website and through our communications.
• To deliver targeted advertising to you on various platforms, including Meta Platforms (Facebook, Instagram), LinkedIn, Google (Google Search, YouTube, Google Display Network), and other digital advertising networks.
• To measure the effectiveness of our advertising campaigns and optimize our marketing efforts.
• To communicate with you, respond to your inquiries, and provide you with information about our services, if you have opted in to receive such communications.
• To detect, prevent, and address technical issues or fraudulent activities.
• For internal analytical purposes, such as understanding market trends and improving our service offerings.
• For compliance with legal obligations and to protect our rights.

3. Advertising and Analytics Technologies

We utilize various third-party advertising and analytics services that may collect information about your online activities over time and across different websites. These services help us understand our audience, deliver relevant advertisements, and measure campaign performance.

• Meta Ads (Facebook Pixel & Other Meta Technologies): We use the Meta Pixel (a technology provided by Meta Platforms, Inc.) and other Meta tracking technologies. This allows us to:
  • Measure Conversions: Track the effectiveness of our Meta advertising campaigns by seeing actions users take on our website after viewing our ads (e.g., form submissions, page views).
  • Target Audiences: Create “Custom Audiences” to deliver relevant ads to users who have previously visited our website or engaged with specific content. This means you may see our ads on Facebook, Instagram, or other Meta-owned properties.
  • Create Lookalike Audiences: Find new potential customers on Meta platforms who have similar characteristics to our existing website visitors or customer base.
  • The data collected by the Meta Pixel may include HTTP Headers (IP addresses, browser info), Pixel-specific Data (Pixel ID, Facebook Cookie), Button Click Data, and optional values related to conversion events.
  • Meta Platforms, Inc. has its own privacy policy which governs its collection and use of your information. You can review Meta’s Data Policy here: https://www.facebook.com/policy.php
• Google Ads & Google Analytics (Google LLC): We use Google Analytics and Google Ads (formerly AdWords) tracking services provided by Google LLC.
  • Google Analytics helps us understand website traffic and usage patterns (e.g., pages visited, time on site, referral sources).
  • Google Ads uses cookies to serve ads based on a user’s prior visits to our website (“remarketing”) or to show ads based on your inferred interests. This means you may see our ads on Google Search results pages, YouTube, or across the Google Display Network.
  • Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.
  • Google’s Privacy Policy can be reviewed here: https://policies.google.com/privacy and information on how Google uses data when you use its partners’ sites or apps here: https://policies.google.com/technologies/partner-sites
• LinkedIn Ads (LinkedIn Corporation): We use the LinkedIn Insight Tag, a piece of JavaScript code that enables us to perform campaign reporting and unlock insights about our website visitors.
  • This tag allows us to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn ads.
  • LinkedIn’s use of data is governed by their Privacy Policy, which you can review here: https://www.linkedin.com/legal/privacy-policy

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share information with:

• Service Providers: Third-party companies that perform services on our behalf, such as website hosting, analytics, advertising services (including Meta Platforms, Inc., Google LLC, and LinkedIn Corporation), and email delivery. These service providers are contractually obligated to protect your information and may only use it for the specific purposes for which we disclose it to them.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order, subpoena, or government agency request).
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.
• Affiliates: We may share information with our affiliates, who are required to honour this Privacy Policy.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

5. Your Choices and Controls

You have significant choices regarding the collection and use of your information for advertising purposes:

• Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. However, if you disable cookies, some features of our website may not function properly.
• Opt-Out of Personalized Ads:
  • Meta Ad Preferences: You can control the ads you see on Facebook and Instagram and learn more about how Meta uses data by visiting your Facebook Ad Preferences: https://www.facebook.com/adpreferences/
  • Google Ads Settings: You can manage the Google ads you see and opt-out of personalized ads by visiting Google’s Ads Settings: https://adssettings.google.com/
  • LinkedIn Ad Settings: You can manage your LinkedIn ad preferences by visiting your LinkedIn privacy settings: https://www.linkedin.com/psettings/privacy
  • Industry Opt-Outs: You can opt-out of personalized advertising from many advertising networks through industry self-regulation programs. These sites allow you to opt-out of interest-based advertising from participating companies:
    • Digital Advertising Alliance of Canada (DAAC): https://youradchoices.ca/ (Recommended for Canadian users)
    • Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
    • European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu/ (Relevant if you have EU visitors)
• Do Not Track: Some web browsers may offer a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activities tracked. Our website may not respond to DNT signals. We encourage you to use the industry opt-out tools mentioned above for more comprehensive control.
• Your Rights (PIPEDA): As a Canadian company, we adhere to the principles of the Personal Information Protection and Electronic Documents Act (PIPEDA). Under PIPEDA, you have the right to:
  • Request access to your personal information that we hold.
  • Request corrections to your personal information if you believe it is inaccurate.
  • Withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions and reasonable notice.
  • If you wish to exercise any of these rights, please contact us using the information provided below.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your personal information is no longer required, we will securely dispose of it.

7. Security of Your Information

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

8. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

9. Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact us.